Posts Tagged ‘adidas originals’

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Tuesday, May 7th, 2013

‘Back To The Future’ Shoes To Be Released

The sneaker maker on Thursday said it has created a limitededition shoe based on a glowing pair that appeared in the popular 1989 movie “Back to the Future II.” The 2011 Nike Mag is designed to be an exact replica of the fictional sneaker, including a glowing Nike name on the strap. But unlike the movie version, these shoes won’t lace themselves.

Nike will release 1,500 pairs of the 2011 Nike Mag sneaker for auction on eBay and donate all proceeds to the Michael J. Fox Foundation for Parkinson’s disease research. Fox famously played Marty McFly in the “Back to the Future” timetravel trilogy, where he wore the shoes during a visit to the year 2015.

“It hasn’t gone unnoted by us that there is something special about that shoe and, of course, the movie,” said famed Nike shoe designer Tinker Hatfield, who helped design the original shoe and worked on the latest version.

Limitededition shoes can draw as much, if not more mania, as a new movie or comic book release. Fans obsessively track the latest news and are willing to camp out all night or spending hundreds or more for a single pair online,js wings 2.0.

Nike’s collector sneaker has been long awaited by shoe collectors and movie fans, who have been urging the company to make them ever since the movie was released. There were roughly eight or ten pairs used in the movie, some of which are in Nike’s possession and a few that collectors somehow got their hands on.

Owning them, or even seeing a pair of them, has become a singular pursuit for some fans. There was even an online campaign a few years ago called “McFly 2015, Make it Happen” that gathered thousands of signatures to convince Nike to bring the McFly shoe back. “Other than the birth of one of my children, I wouldn’t have missed this for anything.”

Nike Inc., based in Beaverton, Ore., decided more than four years ago to create the shoe, but was unsure when a pair would be ready,adidas originals. Unlike the shoes in the movie, the reallife versions had to be designed for daytoday use. For instance,adidas js wings, the design used in the movie required Fox to wear a battery pack with wires running down his pants to light the shoe, which was the best technology available at the time.

Hatfield said the Nike Mag has been difficult to develop and the electrical systems, which illuminate the shoe for up to five hours, have been one of the most challenging things the company has ever done in footwear. But the timing seemed perfect to bring the shoe back to support a bigger idea.

That Nike is releasing the shoe in 2011 enables it to take advantage of a matching grant for the foundation. Google founder Sergey Brin and his wife Anne Wojcicki have offered to match all donations to the Michael J. Fox Foundation up to $50 million through the end of 2012.

“The project is exciting to me because it brings together three very passionate audiences: the Parkinson’s community, sneakerheads and Back to the Future’ fans,” Fox said in a statement. “With their support we can accelerate our objective of finding a cure for Parkinson’s.”

Nike also has created a faux “lost scene” from the film to promote the shoe that includes original cast members Christopher Lloyd and Donald Fullilove, who will be joined by basketball star Kevin Durant and Nike’s Hatfield.
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Monday, May 6th, 2013

Human Brains Wired to Empathize

TUESDAY, July 26 (HealthDay News) A person brain works hard to empathize or understand what it like to walk in other people shoes, no matter how different they may be, a new study indicates.

Researchers from the University of Southern California found people automatically attempt to empathize even with those who are physically very different. To do that, however, people must use two separate regions of their brain.

In a paper, published online by Cerebral Cortex, USC researchers found that empathy between two people who can relate to each other more directly relies primarily on the intuitive,adidas wings, sensorymotor parts of the brain. A person who empathizes with someone who is very different or with whom they cannot directly relate, however,adidas originals, depends more on the rationalizing part of the brain.

In conducting the study, USC researchers showed videos of hands, feet and a mouth doing to a woman who was born without arms or legs, as well as 13 typically developed women. The participants were also shown videos of injections being given on certain parts of the body.

As they watched the videos, the women brains were scanned. Researchers compared those scans to pinpoint sources of empathy.

The researchers found that when the woman without limbs watched videos of tasks being performed using body parts that she did not have, the sensorymotor areas of her brain were still strongly engaged. The researchers noted, however, even without limbs, the woman was able to perform some of these tasks herself by improvising with the body parts she did have.

If the action was impossible for her however, another set of brain regions involved in deductive reasoning were also activated, the study pointed out.

The intuitive and rationalizing parts of the brain work together to create the sensation of empathy,adidas originals 2013, said Lisa AzizZadeh, assistant professor of USC Division of Occupational Science and Occupational Therapy in a university news release. do it automatically, she said.
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